At Autrefois, we believe in one simple truth: you are not who you used to be. Rejeté, meaning rejected in French, represents the doubt, setbacks, and moments when you were overlooked. Maintenant choisi means now chosen, symbolizing growth, resilience, and the decision to rise above.

Our philosophy is built on the idea that the clothing makes the man, but true style comes from simplicity. We stand by less is more, with clean design that speaks louder than any logo.

Too often, people chase exclusivity thinking expensive brands define success. We see it differently. Success is not about what you wear but about how you carry yourself. That is why we design clothing that reflects your journey in a clean and simple way, turning your personal story into timeless style.

We collaborate with promising influencers, artists, and athletes who are working relentlessly toward their goals. Just like them, our collections represent growth, ambition, and focus on becoming the best version of yourself.

Autrefois is not just fashion. It is a minimalist lifestyle brand that proves simplicity is the ultimate form of sophistication.

Less is more. Wear Autrefois.